ADVERTISING
AGENCY: creates advertising campaigns for clients, selects
models.
AGENT,
AGENCY : third party negotiator, receives percentage fee
of bookings; could be an individual person or a company.
ART
DIRECTOR : artist who creates layout for ads, illustrates
model's poses.
BACKDROP
: background used in a photographer's studio.
BLOCKING
: the actual physical movements by actors in any scene.
BLOWUP
: enlargement photo from a negative or slide.
BOOKER
: person at agency who sets appointments for models.
BOOKING
: specific job assignment.
BOOK
OUT: when you tell your agency that you are unavailable to work
for certain day(s), for example, a vacation or another job.
BREAKDOWN
SERVICE: a professional listing available only to agencies that
lists movies, film, TV, and stage projects with what types of actors
are being cast.
BUYER
: retail store employee who purchases clothing from the manufacturer;
models show the line of clothing to store buyers.
BUYOUT:
advance payment for future use of a print ad or a commercial for a
specific period of time.
CALL:
appointment.
CALLBACK
: second interview after gosee/audition which means
they are narrowing down the selection and they are considering you.
CALL
TIME : actual time you are due on set.
CASTING
: choosing models/actors for a specific job.
CASTING
DIRECTOR : selects suitable models to represent the comp
or storyboard.
CANCELLATION
: 24 hour notice before booking is to begin or money is due
agency and talent.
CATALOGUE
MODELING : posing for mail order items for major retailers.
CATTLE
CALL : several agencies send many models of the same general
type to a casting session .
CLIENT
: Company, who hires the ad agency, pays the model's fee.
COLD
READING: a script that you are reading for the first time in front
of the client, without time to memorise the lines.
COLLECTION
: group of co-ordinated clothes being shown by a designer.
COMMENTARY
: script used to describe clothes for a fashion show.
COMMERCIAL
: promotional advertisement on TV, radio or other media.
COMMISSION
: a percentage of model's fee required as payment to agency.
COMPOSITE
CARD, COMP CARD, CARD : card with 35 photos of model
and their height, eye and hair colour and size information to promote
and distribute to prospective clients.
CONTACT
SHEET : proofs of black and white film used to determine
best shots.
COPY:
written words to be spoken on a commercial.
CREATIVE
DIRECTOR : ad agency employee who determines the model type.
DEMONSTRATOR
: model that shows use of product at a trade show or store.
DESIGNER
: person who creates the idea for a garment.
DRESSER
: helps models dress backstage for fashion shows.
ENLARGEMENT:
see BLOW UP EQUITY - see AEA EXTRA - acting job where the actor has
no speaking lines, but stands in the background and adds to the atmosphere
of a scene.
FADS
: an overdone fashion; passing craze.
FASHION
COORDINATOR : puts fashion shows outfits together in retail
stores.
FASHION
TRENDS : gradual changes in fashion styles.
FEES
: amount of money per hour.
FIT
MODELING : modelling the original sample garment to test
for sizing clients chose a model whose measurements match the
sample size exactly.
FITTING
: trying on clothes to determine fit and style usually
before a fashion show.
FLIPPER:
false teeth used for young children to temporarily fill in for lost
teeth.
FORMAL
FASHION SHOW, RUNWAY SHOW : invited audience, stage, music;
models walk down runway to show designer clothing.
FREELANCE
: modelling for many clients without agency representation.
FULL:LENGTH
SHOT head to toe photograph.
GO:SEE
job interview, model meets a client and shows portfolio.
HAIR
STYLIST : works on hair changes HEADSHOT 8 x 10 size
photo of head and shoulders.
HEADSHEET
: agency sheet, poster, or book of models they represent
that goes to prospective clients.
HIGH
FASHION : extreme, chic, sophisticated model type.
HOLD:
when the agency puts you "on hold" for a job, it means the client
is seriously considering you and wants you to keep the time available
for them first (if anything else comes up for that time, you must
notify the agency before accepting another job).
ILLUSTRATION
MODEL : poses for artists.
INDUSTRIAL
: Nonbroadcast production, often educational or sales
films & tapes.
INFORMAL
FASHION SHOW : in stores or restaurants, walk around, no
runway.
JUNIOR
MODEL : youthful type, animated.
LINES
: script, words.
LINEUP
: Position of model and garment in a fashion show.
LOCATION
: assignment site outside the studio.
LOUPE:
A small magnifying glass to see slides and contact sheet images eight
times larger.
MAKEUP
ARTIST : applies and changes makeup for photo sessions.
MARKET,
JOB MARKET: any location where there is a lot of work.
MARKET
WEEK : 46 times per year when seasonal clothing lines
are shown to buyers.
MODEL
BAG:a large tote in which you carry all your makeup and working
essentials.
MODEL
RELEASE : contract in which the model gives permission to
use the photo as the client specifies.
MODEL
AGENCY : represents model for employment and receives a percentage
of the bookings.
MONOLOGUE:a
scene performed by one person for a client, that reflects a particular
mood and demonstrates your acting talent.
MOOD
: the feeling a model projects to suit the specific assignment.
ON
HOLD:see HOLD.
OPEN
CALL : casting when the client sees all models suitable for
the type requested.
PORTFOLIO
: select photos in a vinyl or leather casebook, which show
the model at his/her photogenic best and samples of their work (tearsheets).
PRINCIPAL:
main performer in the foreground.
PRINT
: a photograph printed in newspaper or magazine form.
PRINTWORK
: photography taken for catalogue and mail order, books,
brochures, ads for magazines or newspapers, magazine covers, commercial
photography for household products, business products and services,
glamour products.
PRODUCER
: person responsible for the daytoday decisionmaking
on a production.
PRODUCT
CONFLICT : representing competitive products to be
avoided.
PRODUCTION
COMPANY : produces video for viewing.
PROMOTION
: publicity to advance a product, service or person.
PROOF
: intermediate stage of photo development from which you
can chose best poses.
PUBLIC
RELATIONS : creating an image of a product or service in
the eyes of the public, mainly through newspaper articles.
RATES
: fees charged by the model.
RELEASE
: same as a MODEL RELEASE.
RESIDUALS
: additional money paid when a piece runs in repeat, rates
dictated by the unions.
ROUNDS
: calling on prospective clients for photography and television.
RUNWAY
: a narrow raised platform on which the model shows the clothing.
SAG
: Screen Actors Guild, union for TV and film performers.
SAMPLE
: piece of clothing from a line, oneofakind.
SCALE
WAGE: minimum wage set by the unions.
SCOUT:to
look for prospective models from other, smaller agencies, other locations,
or even in the street or while on the beaches; finding model potential
in a crowd.
SET
: arrangement of props and furniture in a TV or photo studio.
SHOOT
: photo session.
SHOWROOM
WORK : manufacturer's showcase of a clothing line to buyers
using live models when the seasonal clothing designs are being
shown.
SIGNIN
SHEET : on cattle calls, lists the order in which each model
arrived to audition.
SLATE:
to state your name on camera before your commercial audition.
SPEC
SHOT : photographer's idea of a comp, which he/she hopes
to sell to the client.
SPOKESPERSON
: model chosen to explain the features of a product/service.
STAGE
PARENT: an adult who pushes and watches too closely over a child
performer, gets in the way of the shoot.
STATS
: Statistical information of a model, including measurements,
size, height, etc.
STOCK
PHOTOGRAPHER: one whose work is not for a specific client or job,
but whose photos get listed in a general catalogue by number for any
client to select (for example, a photo of a, of a male model with
a car).
STORYBOARD
: artwork that shows each scene of a commercial.
STROBE
: light unit used by a photographer.
STYLIST
: co-ordinates the fashions and accessories, checks fit of
clothing, visual scene.
TEARSHEET
: copy of a print ad that the model keeps in the portfolio
as proof of work.
TELEPROMPTER:
TV-like screen that displays the cue card words.
TESTIMONIAL
: celebrity declaration to the value of a product/service;
improvisational endorsement of a product or service that the actor
has officially tested, used and approved.
TEST
SHOTS; TEST HOTOGRAPHY : free or low cost photos used to
build a beginning portfolio 3/4.
SHOTS
: photo from head to mid thigh.
TRADES,
TRADE PAPERS: trade publications such as Variety, Backstage, Actor's
Resource Network, Ross Reports, Billboard, Hollywood Reporter.
TRADE
SHOWS : industry promotional display of products/services
usually in a hotel or convention centre.
TRANSPARENCIES
: the slide forms of a photograph.
TRUNK
SHOW : informal modelling of one specific designer line,
usually in a store or small boutique.
USAGE:
additional fees for higher exposure, like a billboard or national
use.
VOICEOVER
: background voices for radio or video recorded separately
in a recording studio and dubbed onto visual.
VOUCHER
: Threepiece form with a model release on which client
acknowledges hours worked by the model, agency copy used to bill and
get paid.
WEATHER
PERMIT : a location job that is dependent on fair weather,
may be cancelled the day before or that morning.
